The Global Gifting Industry: Market Size, Trends, and Segment Analysis
The global gifting market continues its impressive expansion, valued at approximately $62 billion and projected to reach $68 billion by 2026, representing a CAGR of 4.3%. This growth trajectory reflects evolving consumer preferences and technological integrations that are reshaping how gifts are selected, personalized, and delivered worldwide.
The corporate gifting segment accounts for approximately 40% of the global market value, despite representing only 25% of transaction volume. Key characteristics include:
- Higher Average Order Values: Corporate gifts typically range from $50-150 per recipient, compared to $25-75 in the consumer segment
- Systematic Procurement Cycles: Aligned with fiscal years and marketing calendars rather than traditional holidays
- Strategic Objectives: Focus on relationship building, employee recognition, and brand reinforcement
Consumer Gifting Segment
The consumer segment remains the market volume leader, contributing approximately 60% of the global gifting market value. Notable trends include:
- Personalization Revolution: 78% of consumers prefer customized or personalized gifts
- Digital Transformation: E-gift cards and digital presents growing at 12% annually
- Seasonal Concentration: 65% of annual consumer gifting occurs during Q4 holiday periods
- Sustainability Focus: 53% of consumers now prioritize eco-friendly packaging and ethically sourced gifts
Technological Innovations Driving Growth
Both segments are benefiting from technological advancements:
- AI-powered recommendation engines enhancing gift selection
- Augmented reality previews allowing recipients to visualize gifts before delivery
- Cross-border gifting platforms reducing international logistical barriers
- Subscription-based gifting models creating recurring revenue streams
The continued convergence of digital capabilities with traditional gift-giving practices promises further market evolution, with opportunities for businesses that can effectively bridge corporate and consumer preferences through innovative gifting solutions
Market Breakdown
Consumer Gifting: 60% of the market ($37.2 billion) and Corporate Gifting: 40% of the market ($24.8 billion)
